TM «PASTA LETTA»
«Pasta Letta» is a new brand of pasta with a true «Italian character».
It has been on the market since April 2016. The name of the brand is easy to read! Quickly memorize! In the minds of the Ukrainian consumer is undoubtedly evokes positive associations with summer, warm and carefree rest — «sunny pasta.»Country of origin of the new pasta «Pasta Letta» is Italy. This is a useful, high-quality product from the «durum» wheat.Let’s remind the benefits of «durum» wheat pasta.Durum wheat pasta is completely absorbed and cleanse the body of toxins, as its composition is fiber, and B vitamins (increases stress), vitamin E (prevents aging), the amino acid tryptophan (sustain calm and deep sleep), complex carbohydrates (do not raise blood sugar levels) and vegetable protein (15% of daily value). This useful product does not contain even a gram of fat, so that the misconception that «pasta gets you fat» is completely unacceptable. Caloric value of pasta is added by various fatty sauces, cheese, butter and other foods that a lot of people are accustomed to use with pasta, even the durum wheat. However, if our favorite product — pasta is cooked correctly, so caloric value can be reduced to «zero».
«Pasta Letta» is not only «good», but also interesting pasta. Package of «Pasta Letta» is a cardboard. It is made in a stylish European design. The deep blue color of the package and individual design elements designate a product directly as the expensive segment. In comparison with other Italian pasta, which the consumer sees on the shelves in the plastic package, «Pasta Letta» stands proudly on the shelves facing the cardboard packaging, which, for all its advantages, easy to store at home. The presence of a transparent «window» allows the consumer to see the product inside the box. After opening the pack, the valve at the top of the package allows to close pack for subsequent storage.
«Pasta Letta» is a Ukrainian product at affordable price with the premium quality of the product. It refers to the average price segment of durum wheat pasta with visualization and positioning of the high segment products.
On the back of the blue packaging you can find white page with recipes that can interest both gourmets and lovers.
Macaroni products «Pasta Letta» are for intelligently literate, active people with a lively «Italian» character:
— For those who know a lot about this pasta: for the smartest, most knowledgeable and versed in all;
— For gourmet who ready to experiment in cooking of different dishes in advance confident in the perfect result.